A romantic collection with dramatic lengths and flowy fabrics, where every style is made from sustainably sourced materials and/or with sustainable methods.
The floral prints and earthy colours of the H&M Conscious Collection for Spring 2019 are a perfect complement to the feminine details, such as ruffles, off-the shoulder necklines and balloon sleeves. The warm brown pleated tube top with a string halterneck in recycled polyester looks equally stunning with the matching tiered lace maxi-skirt, also in recycled polyester, as it would with a pair of jeans, while the white floral print voluminous mini-dress with ruffled v-neck, three-quarter length sleeves and a dropped waist in organic cotton is beach and brunch-ready.
Throughout the month of April, H&M will not only celebrate their sustainability actions and goals as a company, but also highlight the Conscious Collection in stores all around the world. H&M are proud that the entire collection has been made from sustainably-sourced materials, which not only emphasises the H&M Group’s status as one of the world’s largest users of organic cotton, Tencel and recycled polyester, but also shows the continued efforts, commitment and progress we are making for a sustainable fashion future.
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