C1NEMAONE is the #1 cable channel in the Philippines. It is a 24-hour Filipino movie channel created for lovers of Tagalog & English films, with titles ranging from classics to recent blockbusters and award-winning films. Its film inventory covers all genres from romance, drama, comedy, action, horror and fantasy films produced by the country’s top movie outfits.
We collaborated with design studio Plus63 for the rebrand of the channel. They redesigned everything from the ground up, and we came in to create the video component of their work. The music was composed by Diego Mapa.
For the main ident, we used Plus63's design of the new logo as a jumping point to creating a 5-second countdown timer that is still based on the minimalist aesthetic. This ident is being used before every movie shown on the channel.
The rebrand launched last April 2013, along with a brand-new channel-wide graphics package.
Client: CinemaOne / Creative Programs Inc.
Design: Plus63
Animation: The Acid House
Music: Diego Mapa
April 2013