NAGARAYA 日本に向かう

We were approached by NAGARAYA to collaborate on a 15 spot with the goal of revitalizing the decades-old brand through motion.
We thought of pushing the bar further and creating a new character and set of elements, setting them up to create a new campaign.
This is the 1st spot that we worked on for them. :)
Nagaraya is a snack food brand that was first introduced in the Philippines in 1968, with the Nagaraya cracker nuts as its core product.
Client: NAGARAYA
Concept & Direction: Acid House
Character design & animation: Gerone Perez
Element design & animation: Jo Gregorio
Compositing: Ivan Despi
Music: Diego Mapa