About the Work
WOW handled production of the vision film for the next-generation WHILL business, which was announced at CES 2019.
Why does WHILL aim to achieve the MaaS (Mobility as a Service) concept, which synthesizes mobility with urban services? That’s because within this concept is the foundation of a new vision advocated by WHILL - “to energize people.” Until now WHILL has worked to energize and revitalize the lives of people with lower-body physical disabilities. From now, on, WHILL will build urban infrastructure that can energize the lives of all city dwellers, transcending able-bodied or disabled limitations. By connecting to urban functions (such as food, clothing, shelter, recreation, beauty, etc.), we can revitalize and enrich lives. This film is the beginning of an epic plan for accelerating the linking of these business concepts with working society and realizing this worldview into actual social implementation.
作品について
CES2019にて発表された、WHILLの次世代事業ビジョンムービーを担当。
モビリティと都市サービスを一体化させるMaaS（Mobility as a Service）構想を、なぜWHILLが目指すのか？そこには、WHILLが持つ「人々を活性化させる」という新たなビジョンが礎となる。これまでは下半身が不自由な人の人生を活性化させてきたが、これからは健常者、非健常者を超えて都市生活者全てを活性化させるために都市のインフラとなり、都市機能（衣食住遊美etc.）と連携し、人々を生き生き活性化させていく。このムービーは、実社会との事業連携を加速し、この世界観を社会実装していくための壮大な構想の始まりである。
Credits
WOW
Conceptor / Creative Director：Yuki Tazaki
Director：Shingo Abe
Visual Designer：Tomoya Kimpara, Hiroshi Takagishi, Itsuki Maeshiro
Planner：Shigetaka Makabe
Producer：Ko Yamamoto