YUEN HSIEH X CHANEL ｜ FIRST MEMORY PAWNSHOP FOR CHANEL

FIRST MEMORY PAWNSHOP X CHANEL
In past Neo Taipei’s collectivist society system, each resident was assigned to a certain role and identity. Adult male were work warriors; adult female were ideal mothers and wives ; juveniles were test machines caged in invisible uniforms. The beautiful future could be expected if you followed the right path of norms and rules.
《 First Memory Pawnshop 》, a brand-new service brought by Shiya Corp, initially is in response to Taiwanese eugenics policy. This service is planned to assure the healthy growth of all underaged registers and to become the future elites in the society. The registers can keep/discard/reset the memory of certain period at their sole discretion before reaching the legal age. In the process of resetting the first memory, the pawnbroker assesses the value and uniqueness of the memory-related object to determine to accept or not, and the collateral and memory will be both retained in the shop for 30 days as loan term. The borrower can redeem the collateral and memory before the end of the loan term, if the loan is repaid at higher interest plus the handling fee. Otherwise, the pawnbroker will forfeit the collateral and also resell the memory. To avoid receiving stolen items, the pawnbrokers normally would ask the police to keep the collateral for 21-30 days.
One day , when Ching Wu was on her way to work, she accidentally heard the conversation inside the First Memory Pawnshop between the delivery boy, Huang Ho, and the boss of betel nut stand, Hsin Tsou. She then seriously considered to continue the in-system way of life or just take the uniform off and reset her life by pawning her memory.
CREDITS
Client ｜ CHANEL Taiwan
Distributed ｜ PPGROUP
Presenter ｜ Ive Hu
Director ｜ Yuen Hsieh
Associate Director ｜ Shu Fei Zou
Producer ｜ Sheng Hong Yu
Executive Producers ｜ Gene Ku Chien , Evannis Ma , Clyed Liu
Starring ｜ Ann Hsu , River Huang
Production House ｜ Sika Film
Production Assistants ｜ Casper Chiu , Shi Chen , Chen Yu Jiang
Creative Director ｜ Gene Ku Chien
Director of Photography｜ Wei Yu Tseng
First Camera Assistant ｜ Yung Sen Lin
Camera Assistants ｜ Ji Hong Lai , Che Meng Tsai
Production Design ｜ Shao Chu Huang
Art Department Assistants ｜ Guan Ni Chen , Yu Chen Hong , Mitty Chung
Gaffer ｜ Yi Hua Chang
Lighting Assistants ｜ Chien Chi Chang , Chih Yuan Cheng , Ting Feng Chiang
Key Grip ｜ Bryan Lin
Grips ｜ Si Wei Lin , Ming Chun Kao , Yeh Lin
Extra ｜ Hsuan Ju Cheng , Xin Ju San , Yu Chen , YI Lun Chen , Dao Yu Lin
Editor ｜ Yuen Hsieh , Shu Fei Zou
Post ｜ Shu Fei Zou
Animation ｜ Klaire Chen
Typography ｜ Shu Fei Zou , Klaire Chen
Music ｜ Tzusing Tu
Styling Artists ｜ Gene Ku Chien , Yuyi John
Styling Artists assistant ｜ Yiwen Wang
Lead Hair Artist ｜ Liren Wei
Hair Styling Artists ｜ Stanley Hsu , Adam Lee , Candy Huang , Marlin Lin , Eon Hsu
Hair assistants ｜ Wilson Lin , Bonny Lin ,Stacy Lau
Make Up Artists ｜ Yi Li Chen , Hong Shen Chen
Tattoo Artist ｜ 彫易 Hori Ho
Dress and Accessories ｜ CHANEL
Special Thanks ｜ Dickies , Lin Miao Jung , IRENE SJ YU , NLF , Fevolution
©2017 YUEN HSIEH