YUEN HSIEH X TAOBAO ｜ PB-9996 PROJECT

PB-9996 PROJECT
Mary is confined to a black-and-white room for her entire life in a room. However, she learns everything there’s to know about the physical world and the perception of colours through reading. Mary is fully aware of the fact that there are more colours even she hasn’t seen them yet. One day, Mary leaves the room, seeing the blue skies, white cloud, and all kinds of colours for the very first time, will she really learn the genuinely new knowledge that she never had before?
Mary’s Room is a philosophical thought experiment initially proposed by Frank Jackson. This experiment is intended to argue against physicalism.
In 2027, Shiya Robotic Co.,Ltd. launched Project PB-9996, a cyborg computed to learn how to be a human being through replicating behaviours. PB-9996 is placed in the black-and-white-only Lab 3. Lab 3 is unmannedly controlled by Mother host, Haraway and then reported back to the cloud database of Shiya Robotic. By operating the electronic brain to reach cyber information, PB-9996 gradually builds up its own memory and self consciousness. This study plan leads PB-9996 to experience various lifestyles in human world, find the identity itself, derive new self consciousness from encountering the mirrored PB-9666, and then tend to give birth to the next generation,PB-2000, through consciousness exchange. If PB-9996 is an organism operated by programmes, does it mean that human DNA is also a programme for self preservation? Is the boundary between human beings and robots getting fuzzed? The Evolution shifts from natural selection to anthropic selection. We could rely on medical treatments, genetic engineering, robotic organs against our aged bodies. Biotechnology and information technology empower grant mankind new power. We don’t believe in fate anymore, instead, our future has taken back in our hand.
CREDITS
Client ｜ TAOBAO China
Agency ｜ BBDO Shanghai
Director ｜ Yuen Hsieh
Co-Director ｜ Shu Fei Zou
Production House ｜ Gwantsi Shanghai
Executive Producer ｜ Teddy Lee
Executive Producer Assistant ｜ Kitty Chen
Producer ｜ Kelvin Leung
Production Assistants ｜ Jun Zhu
Airst Assistant to Director ｜ Tim Chu
Director of Photographers ｜ Gianpaolo Lupori
First Camera Assistant ｜ Fan Lu Leung
Second camera ｜ Shawn Shao
Second Camera Assistant ｜ Jack Wong
Stylist ｜ Sindy , Li Shin Shen
Gaffer ｜ Kai Jun Liao
Production Design ｜ Willian Lan
Art Department Assistants ｜ Dio Luo
Casting Director ｜ In Ho Lo
Editors ｜ Chin Men Lin
Sound Design ｜ Terry
Colorist ｜ Ben Conkey
Costume Design ｜ Sindy
Music ｜ Patrick Brasca
Lyric ｜ Fang Wenshan
Interface Design ｜ Mark Chang
Motion Graphic ｜ Jie Liou
Still Photographer ｜ Wei Wang
Translator ｜ Ash Lin
©2017 YUEN HSIEH