YUEN HSIEH X JACKY HEUNG ｜ ADIDAS WUJI

ADIDAS WUJI
The Adidas Wuji series is better known for its combination of Chinese martial arts and hi-tech of material. Adidas' Wuji collection has come through in leaps and bounds since its creation 10 years ago. The collaboration between international action movie star, Jet Li, and adidas China, explores traditional culture to create a unique platform for sports culture aimed at the younger generation.
Embracing the East-West fusion, the adidas Wuji collection has since expanded and upgraded through a novel and youthful representation of Chinese martial arts. Now, Jet Li and rising martial arts star, Jacky Heung, have jointly renewed the famed collection. The concept behind Wuji is not just the ''pinnacle of martial arts". A deeper meaning of "wu", is "engaging with the world", while ji also means "without limit or definition".
CREDITS
Client ｜ adidas WUJI
Agency ｜ SPES
Director ｜ Yuen Hsieh
Assistant Director ｜ Sheng-Hong Yu
Producer ｜ Zooey Qiaolin Zhang
Producer Assistant ｜DongYu Fang ,Yvonne Xue , Yvette.zhao
Production Team ｜ SPES
Director of Photographer ｜ Gianpaolo Lupori
First Camera Assistant ｜ Aliang
Gaffer ｜ Kaijun Liao
Art Director ｜ Shirley Shen
Stylist ｜ Cheyuan
Make Up ｜ Issy Yang
Hair Stylist ｜ Tony Studio
Post Production Supervisor ｜ Zooey Qiaolin Zhang
Editor ｜ Shirley Shen
Colorist ｜ Nikola Stefanovic
Online Artist ｜ Gear Film
VHS Cameraman ｜ Yuen Hsieh
Music ｜ Anti-General
©2018 YUEN HSIEH