We worked with major US broadcaster CBS on a series of new season promo IDs dubbed the 'CBS Eyecon Image Campaign'.
Having seen our awarded FOX CLASSICS IDs, CBS were inspired to develop something similar for the launch of their summer season programming. A bold, new direction for the CBS brand, the spots which feature iconic animated illustrations of programmes such as Big Bang Theory, NCIS, CSI and 2 And A Half Men, were deemed risky for the American market. But based upon the campaigns rapturous reception within CBS and the subsequent on-air campaign launch, the fears would seem extremely misplaced.
We created a 60 second, two 30 second and ten 10 second animations showcasing the best of the new season CBS lineup.
/
Designed and Directed by Kin Things.
STUDIO: The DMCI
CLIENT:
CBS America
On Air Promo Team:
Garen Van de Beek – EVP, CBS Advertising and Promotion
Lori Shefa – SVP, CBS Advertising and Promotion
Sarah LaBrache – Director, CBS Advertising and Promotion
CBS Promo Animation Team:
Jon Lee – Senior Creative Director, CBS Promo Animation
Matt Hernandez – Creative Director, CBS Promo Animation
Design & Illustration:
Ty Mattson – President & Creative Director, Mattson Creative
Theme Song Variations (Music):
Jerry Brunskill – President & Composer, Wow & Flutter Media Group
Sound Design:
Dave Barnaby, LVD Digital