Discovery Kids // Launch Logo ID

DISCOVERY KIDS / LAUNCH LOGO ID
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Discovery Networks Asia-Pacific commissioned us to help launch new children’s channel, Discovery Kids. The massive project involved the design and animation of all on-air channel package elements, marketing concepts for launch and off-air designs developed for trade and consumer markets. Discovery Kids progressively launches over the next year throughout the various Asia-Pacific regions.
Created through The DMCI, this on-air package consists of a core channel package and 7 genre based sub-brand packages. The extensive toolkit (over 400 elements) includes 14 Channel IDs and is tied together by a regionally specific digital style-guide. Marketing concepts for launch were developed for both trade and consumer campaigns, whilst designs and concepts were created for ongoing marketing collateral which all rolls out regionally, post channel launch. Everything from print ads and merchandise, all the way to a giant inflatable octopus and portable science water park were considered!
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Designed and Directed by Kin Things.
STUDIO: The DMCI
CLIENT: Discovery Networks Asia-Pacific - Creative Services
Vice President - Karen Cheah
Executive Producer - Chris Leow
Production Manager - Eileen Lim
Production Coordinator - Erin Lin