We directed, produced and provided post-production in this partnership with Sydney digital agency VML to create a series of content pieces for NIVEA MENS Creme.
The campaign was developed based on initial scripts from VML that highlighted the character Jack and a variety of 'wilderness' scenarios where Jack comes through with the help of Nivea. We helped develop the scripts further and developed a treatment that tied in with the Nivea brand and parallel campaigns.
Our damn fine production team pulled off a great one day shot which enabled us to hit the edits and post straight away. A fast and furious turnaround along with a developing campaign strategy meant we had to work flexibly and efficiently.
Both ourselves, the agency and the client were thrilled with the level of execution and the great outcomes of the campaign on release.
CLIENT
VML, Sydney
PRODUCTION
Kin
DIRECTION
Kin
DESIGN, EDIT, ANIMATION & POST
Kin
CREATIVE DIRECTION
Chris Scott - VML
ART DIRECTOR
Louise McWatt - VML
AGENCY PRODUCER
Iris Wagner
COPYWRITER
Paul Fiore - VML
DP
Mick Jones
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