Creative Director: Jens Hertzum
Director, Producer, Editor: Glenn Urquhart
D.O.P: Tony Luu
Where pyrotechnics and food styling collide! Shot at up to 5,000fps on Phantom, this was the messiest most fun shoot i've ever done.
Tiny explosive charges were inserted through beautifully styled dishes and then the rest is on camera.
Concept fed into the campaign tagline, "It's Gonna Get Messy", and this footage featured throughout the campaign as hero shots in a variety of launch promos, then as backgrounds for in-promo supers (as seen in this press quotes spot, post tx, and then also in an extensive digital campaign.
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