One of a few Lifestyle Group brand spots to help launch the 2016/17 rebrand.
Part of a suite of spots made by the talented Paul Butterworth speaking to our new brand proposition 'Get Carried Away'.
Many of these scenes lived as idents and other pres elements across the channel group.
Creative Director: Glenn Urquhart
Director: Paul Butterworth
D.O.P: Kieran Reynolds
Music: GrooveQ
Shot naturally with no lighting or bells & whistles, with real people - no extras.
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