•Production: Direct Line Insurance 'Float' Commercial
•Director: John Pardue
•D O P: John Pardue
An intriguing room in which objects appear to float from the floor, rising to smash against the ceiling. In reality, the entire room was built upside-down with all objects attached by cables gathered to a central point, to hold them against the upside-down floor. By releasing the cables with an explosive charge, all objects fell simultaneously, with the cables being painted out in post. Shot at 1000fps, the Phantom HD was used for the wide shot and a number of spectacular cut-aways.
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