"A bunch of carol singers, of all ages, roaring football-inspired Christmas carols immediately sounded like something GCRS should be involved in and I am thrilled to have been brought onboard for the new BT Sport spot.
We created one spot to run alongside each of BT Sport’s big Christmas football matches so in total there’s nine, each of which needed to be re-recorded, so that it sounded perfect. This was actually quite a challenge as we were working with a rather big choir. We only had three hours to get all the spots recorded - a very quick turnaround - and it wasn’t just a case of recording the voices but also making sure that everything was in sync and matched the existing picture.
First of all, we needed to build the sound for the main group. Secondly, because there are a couple of close-up shots of people performing, we worked on each of those to make sure you could hear the individual voice and that it ‘pops out’ of the overall mix.
The final result is fun and festive, in a quintessentially British fashion."
Agency: AMV BBDO
Director: Andrew Gaynord
Creatives: Jay Phillips & Neil Clarke
Production Company: Mind’s Eye
Prod Company Producer: Ben Sullivan
Editor: Simon Hargood
Editing House: Gypsy Edit
Sound Designer: Gary Turnbull
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