"The unusual thing about this project, from a sound perspective, is that the track and almost all of the sound effects are provided by a single human voice - that of British beatbox artist Faith SFX.
During a three hour studio session with director Jake Nava and Creative Director Paul Rizzello, I recorded Faith making a range of different sounds - everything from water splashing to explosions and engine noises. The biggest challenge for me was the process of editing. We had so many brilliant sounds to choose from that it was important not to 'overkill' it.
The final result feels fresh, organic and energetic, and really complements the slow motion, filmic shots we see on screen, as well as reflecting the campaign message of 'More than meets the eye'.
It was a remarkable project to be a part of and it was great fun to work with everyone involved."
Munzie Thind: Sound Designer.
Agency: J. Walter Thompson London
Executive Creative Director: Russell Ramsey
Director: Jake Nava
Creative Director: Paul Rizzello and Olly Robinson
Planner (creative agency): Neil Godber and Helen St Quentin
TV Producer: Rebecca Hunter
TV Production Assistant: Jenny Busby
Business Director: Gillian Milner
Account Director: Rebeca Hernandez
Project Manager: Brenda Petersen
Media agency: Carat
Media planner: Mediacom
Director: Jake Nava
Producer: Benedict Cooper
Production Company: Cherry Studio
Editor: Julia Knight
Sound: Munzie Singh Thind from GCRS
Music: Faith SFX
Post production: Dan Williams – The Mill
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