"As soon as I saw the first cut of the spot I was inspired by the amazing locations and I set out to create a sound texture that would fit alongside these, without feeling false. At that stage, there were no CGI dinosaurs, but just a few placeholder visuals.
I began creating a multi-textured background soundscape, which develops from the opening shots to the prehistoric times seen through the telescope. The aim was not to scare the audience so it was important to keep it light and almost realistic.
This feeling of realism was enhanced by the little details I added along the way, such as the sound of running through the forest, which I recorded over a weekend in my local park.
It was great to work with everyone involved and I’m delighted with the result."
Raja Sehgal Sound Designer.
"We knew that sound was going to be really important for this spot, to create the atmosphere of the 'Land of the Dinosaurs' and to bring character to the specific creatures that Nat and Suzy would encounter. In particular, we wanted to create a moment where they got very close to some baby dinosaurs and we worked intensively to make these look and behave in an infant-like way.
"We wanted them to be cute, like 'dino kittens'. Looking at baby crocodiles, we realised their skin was tighter, glossier and their colour patterns were more full of contrast than adult croc skin. So when we approached sound we wanted the same thought process, to create as much juvenile, cute character as possible with their squeaks, clicks and screeches.
"Raj, at Grand Central, did an incredible job bringing these creatures to life by layering many different sounds, from baby birds to baby alligators. We think you can now hear the three baby dinos talking to each other and their voices are full of personality. This is just one example of the extremely high level of sound detail that went into the whole of the spot."
Christian & Patrick: Directors.
Client: Nestle
Product: Nescafe Gold Blend
Agency: Publicis London
Title: Dinosaurs
Creative Directors: Sue Higgs & Ed Robinson
Executive Producer: Sharon Joyce
Production Assistant: Nikki Gregory
Prod Co: Park Pictures
Directors: Christian & Patrick
Executive Producer: Stephen Brierley
Producer: Richard Fenton
Editor: Peepshow
Music: Jonathan Goldstein
Post Production: MPC
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