FEEL THE GAME WITH FIFA 15
Amsterdam, Netherlands. September 12, 2014
Football is the world’s greatest drama and EA SPORTS™ FIFA 15 will put fans center stage. So close to the real thing, FIFA 15 takes fans on a dramatic ride - immersing them in the game so they feel and experience everything that happens on the pitch.
Launching today, the ‘Feel The Game’ campaign celebrates the arrival of FIFA 15 and depicts how players are now so close to the action they can literally feel the emotion of every tackle, save and goal. Created by Wieden+Kennedy Amsterdam, the global campaign kicks off with an epic 2:15 film that puts FIFA 15 fans at the heart of the action.
Immersed in the game’s world, the film shows FIFA fans experiencing everything that the players feel. Fans are plunged onto the pitch for an in-game view of the action, separated only by a thin television screen. The action also seeps into their environments; when it rains in the game, it pours in their loft; when a player receives a crunching tackle, the FIFA fan takes the impact and falls across the room; and when players rise in unison to protect their goal, objects in the room rise to the occasion.
Lionel Messi plays the hero - even one of the world’s greatest football players can feel the emotion of FIFA 15.
David Smith, Wieden+Kennedy Amsterdam Creative Director, says, “Fast-paced, raw, and explosive, modern football is a spectacle beyond belief. And FIFA 15 puts you right in the middle of it. We wanted our film to do the same thing, to put you right in the thick of the action. With the help of Mark Zibert, and the awesome studio at EA SPORTS, we believe we have created a football film that can live up to the best sport action sequences ever filmed.”
Jamie McKinlay, EA SPORTS VP Marketing, added, “Everything we’ve done in FIFA 15 keeps immersive gameplay and the emotion of football at the forefront. The film was built to give viewers a deeper understanding of the highs and lows that millions of FIFA 15 fans will go through when they play the game.”
The campaign airs globally from today, with versions of the film running across TV and digital channels. The full-length 2:15 TV commercial will also air on US TV broadcast during the Manchester United match on Sunday, 14th September.
EA SPORTS – FEEL THE GAME
EA SPORTS
Todd Sitrin Group SVP, Global Marketing
Jamie McKinlay VP, Global Marketing
Carolyn Feinstein SVP, Global Consumer Marketing
Dana Marineau VP, Advertising & Design
Dustin Shekell Director, Creative Strategy
Mark Evans Senior Manager, Advertising & Media
Anne Fournais Manager, Advertising & Media
Oliver Hughes Senior Director, International Marketing
Matt McKie Senior Manager, Global Product Marketing
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath and Eric Quennoy
Creative Director Dave Smith and Alvaro Sotomayor
Art Director Henrik Edelbring
Copywriter Andrew Dobbie
Head of Broadcast Production Joe Togneri
Broadcast Producer Elissa Singstock
Associate Producer Javier Perroud
Planner Ben Armistead
Group Account Director Kirk Johnsen
Account Director Nick Campion
Account Manager Kerstin Haag
Project Manager Janna Harrington
Business Affairs Justine Lowe, Melissa Kincaid
FILM PRODUCTION (LIVE ACTION)
PRODUCTION COMPANY IMPERIAL WOODPECKER
Director Mark Zibert
Director of Photography Greig Fraser
Producer Matt Wersinger
Executive Producer Doug Halbert
EDITING COMPANY WHITEHOUSE POST
Editor Russell Icke
Assistant Editor Iain Whiteright
FILM PRODUCTION (IN GAME CAPTURE- EA SPORTS)
Director/ Director of Photography Dylan Akio Smith
Marketing Content Manager Anthony Doyle
Assistant Content Manager Andy Gillooley
Lead Asset Coordinator/ Producer Duncan Campbell
Asset Coordinator Ashkon Nowtash
Asset Coordinator Aaron Polyvas
Capture Specialist Kade McGregor
AUDIO POST GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer Raja Sehgal
MUSIC MASSIVEMUSIC
Artist / Title Feel the Game Symphony 2015
Music Company MassiveMusic Amsterdam
POST PRODUCTION THE MILL, NEW YORK
Creative Director Angus Kneale
2D Lead Kyle Cody
3D Lead Ed Shires
Shoot Supervision Tony Robbins, Danny Morris
3D Artists Justin Diamond, Xuan Seifert, Tim Kim, Phil Maddock, Michael O”Donoghue
Motion Graphics Damien Bastelica
2D Artists Kshitij Khanna, Erin Nash, Dan Difelice
Telecine Seamus O’Kane, Mikey Rossite
Producer/ Executive Producer Jeremy Moore, Melanie Wickham