VO5 "Peasant" (30sec)

"My aim for the sound design was to highlight the two parallel stories and the opposite worlds that the two protagonists encounter on their journey. I wanted to give the spot a filmic feel and the sound really reflects and highlights what you see on the screen.
"I was brought in right at the start of the creative process and worked with the wider team during the narrative stages. We wanted the sound design to work on its own before we even started thinking about the music. Since there’s no dialogue, the sound design is the one constant that highlights the important elements and carries the story.
"It was great fun to work on such an original, clever spot. The 60-second versions are particularly beautiful - it’s a lovely campaign with a great creative idea at the heart of it."
Agency: Havas Worldwide London
Production: Knucklehead
Post Production: Finish
Editing Company: Final Cut
Colourist: Paul Harrison
Agency Producer: Charlotte Lawrence
Executive Creative Director: Mark Fairbanks
Creative Director: Dominic Gettins
Art Director: Phil Beaumont
Copywriter: Dominic Gettins
Director: Rob Leggatt
Post Producer:Louise Unwin
Music: MPM c/o Big Sync