The Making Of BBC Music's Impossible Orchestra performing God Only Knows. Sound mix by Tom Pugh

1.Cultural and or Context information
The film was created to launch the new BBC Music brand, and shine a light on the unique role the BBC plays in the world of music, as a broadcaster, expert curator of music, and nurturer of new and diverse talent. It brought together the 80-piece BBC Concert Orchestra and 27 iconic music stars including Pharrell Williams, One Direction and Elton John to perform a unique version of the Beach Boys’ ‘God Only Knows’. The artists were carefully selected to feature legendary talent (Stevie Wonder, Brian Wilson, Chrissie Hynde) and current superstars (Chris Martin, Sam Smith, Dave Grohl) but also represent the huge range of music the BBC supports featuring the highest profile names from opera, jazz, pop, rock, folk, classical and bhangra).

It was the highest profile marketing campaign ever undertaken by the BBC, and for the first time in the BBC’s history, launched simultaneously across all BBC TV, Radio and web channels, hitting an immediate audience of over 60 million people. The film featured as an editorial item on news programs and newspapers across the globe, was viewed over 30 million times on Youtube and Facebook and generated an unprecedented 1.4 billion web impressions.


2. Film Description
This film was created to launch the new BBC Music brand, and shine a light on the unique role the BBC plays in the world of music, as a broadcaster, expert curator of music, and nurturer of new and diverse talent. It brought together the BBC Concert Orchestra and 27 of the world’s most iconic music stars including Pharrell Williams, One Direction and Elton John to perform a unique version of the Beach Boys’ ‘God Only Knows’. The artists were carefully selected to feature legendary talent (Stevie Wonder, Brian Wilson, Chrissie Hynde) and current superstars (Chris Martin, Sam Smith, Dave Grohl) but also represent the huge range of music the BBC supports featuring the highest profile names from opera, jazz, pop, rock, folk, classical and bhangra).

It was the highest profile marketing campaign ever undertaken by the BBC, and for the first time in the BBC’s history, launched simultaneously across all BBC TV, Radio and web channels, hitting an immediate audience of over 60 million people. The film featured as an editorial item on news programs and newspapers across the globe, was viewed over 30 million times on Youtube and Facebook and generated an unprecedented 1.4 billion web impressions.