This HOLIDAY spot was a national for Kroger/Ralph's/Fred Meyers, etc...
I shot this on the Epic camera, Cooke glass [always!], "organic" operating and really embellished & amplified the holiday visuals with extreme shallow focus, many specular highlights and colors...I LOVE to shoot projects with this art direction..its just visually fun!
Plus, you simply cannot beat Cooke glass for their look...they have a soul, they flare & veil beautifully! Cooke has an "alive" feel, romances the image, and enhances beauty...not cold, sterile and lifeless like too many modern glass makers produce.
Jim Walter directed.
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