Bank Simpanan Nasional (BSN) is a government owned bank in Malaysia.
For the annual Kancil 2013 award submission, an initiative video was made to encourage Malaysians to quit smoking. There were positive feedback due to this initiative video, showing that it pays to quit.
Client: Bank Simpanan Nasional (BSN)
Agency: Saatchi & Saatchi Worldwide Malaysia
Creative Director: Sathi Anand
Agency & Production Producer: Fara Ghazali
Update:
This video won two awards for the Kancil Award 2013
Direct/Promo/Activation [Direct - Campaign] — BRONZE
Innovative Use of Media — MERIT
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