TV. And Then Some.
TV2 is the naughty sibling of the ITV family, so we created a badly behaved channel brand system that disregards the norms of scheduling. Rather than delivering a pre-packaged set of idents, we worked with ITV Creative to develop an automated modular play-out system that assembles idents on the fly. Like a digital tombola, the system randomly sequences snippets from our bespoke ITV2 'twosomes’. This results in over 300,000 ident iterations, or to put it another way, you would have to watch the channel constantly for 36 years to enjoy every possible combination.
Full project here: mvsm.com/project/itv2
CREDITS —
Client: ITV Creative
Concept / Design / Direction: ManvsMachine
VFX / Animation / Compositing: ManvsMachine & Neon
DoP: Pau Castejon Ubeda
Audio: David kamp @ Studio Kamp
Editor: Nick Armstrong @ Envy Post
Colourist: Aubrey Woodiwiss @ Electric Theatre Collective
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