When Sky Arts 1 decided to go HD, Sky Creative Agency approached ManvsMachine to work with them to design & animate an ident that would bring artistic abstraction to a quintessentially British sea-side location.
The Britishness was further enhanced by the un-summer-like weather, but we're happy with the eerie mood it created. The Ident was accompanied by bumpers, menus & print elements.
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Audio: Radium
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