directors: anthony atanasio + valerie martinez
dp: vikash nowlakha
art director: kan
producer (thailand): khun kulthep
production manager: oh navinee
production (thailand): benettone films
agency: publicis capital
creative director: ullas chopra
tv producer: jignesh maru
post production (bombay): teamworks
post production (los angeles): company 3 and method
original edit: shivkumar panicker
re-edit: zoe mougin at cosmo street, santa monica
sound design: zoe mougin and mike franklin (mixer)
audio mix: beacon street studios, venice beach
flame artist at method: claus hansen
post producer at method: karena ajamian
exec producer (bombay): prashant sampat, shekhar ravjiani
line producer: umash hadke
production company (bombay): 100frames
cast: alexx o’nell (musician), zachary coffin (artist), kitu (writer), mike (boxer), stephan (officer in water), anthony (biker),
rahul guha (businessman)
shot exclusively on location in thailand for publicis new delhi, this ambitious spot illustrates "If—" a poem by british nobel laureate rudyard kipling, written in 1895 in the form of paternal advice to the poet's son.