SIN - Painful - Music Video - Virgin Records
director: anthony atanasio
concept: anthony atanasio
dop: vincent warin, anthony atanasio
production designer / art directors: tasha grey, valerie martinez, anthony atanasio
exec producer: jenny edwards, jeanna polley
producer: luke copeland
editor: nigel karikari and anthony atanasio
post-production: rushes london
music album: SIN - ‘noisy pipes lovely noises’
location: london
label: virgin paris, recall records paris
video commissioner: ema grenier
production company: the producers, london
SIN: digital-sin.net/

our very first music video was for virgin paris and the french band SIN.
it was also the first time I got paid to direct something!
the band, singer vincent brunello, recall records ceo’s, lesie dubest and alex sap, and virgin paris video commissioner, ema grenier, gave us a lot of freedom on this job. the band didn’t wish to appear and felt it would be stronger as a stand alone film.
shooting in two disused hospitals (including severe psychiatric wards) within london was an experience in itself. most memorable moment. spotting a pile of teeny tiny children's crutches leaning in the corner of a dark damp room in the basement.
highly disturbing.
SIN had been likened by the music press to Nine Inch Nails, which was actually pretty complementary as a description, but because of the band’s youth one journalist coined the phrase, Four and a Half Inch Nails.
A number of weeks following its release on French TV, the video was deemed a little too disturbing and banned from day time viewing which ended up adding to its attraction somewhat.