We were commissioned by Leeds based advertising agency, Propaganda in 2012 to design and create a series of commercials for the hassle-free car franchise, The Car People.
The end result from the initial campaign consisted of a full range of unique characters, a 90 second in-store animation, a 30 second advert and a 10 second sting which both aired on ITV in early 2013.
Following the success of the initial campaign, Martin’s adventures have continued with the creation of two further adverts in 2013-2014 ‘Value’ and ‘Choice’ which you can also explore on vimeo.
3 years on from the original brief and Martin’s journey continues with a new TV spot currently airing on ITV called ‘We’re here for you’
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