Nair tasked us to harness the power of social and make an impact during a key promotional period – with the objective to drive visits to Boots during party season.
Our response was to position Nair as the base for great party season style, producing a smooth styling content series of hair removal and beauty how to’s plus 3D fashion stereoscopes designed to stand out against a crowded newsfeed.
Amplified through a highly targeted, multi-platform media plan and combined with featured posts by fashion bloggers, we over-delivered on impressions and click KPI’s by 50% and sales were up a huge 104% MOM.
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