For the launch of new Nair Pretty hair removal, we created the ultimate fashionista, Pretty Boy, who through his Bebo profile generated a loyal and engaged fan base of girls who loved his wit, fashion advice and unreserved dislike for girls who shaved and provided top advice on how to get hair removal right from the start! The Pretty Boy vlog was so popular he became one of the lead roles in the first social drama series Sofia's Diary as the fashion editor for wicked magazine. A media first that took product placement to a new level.
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