Would you let total strangers plan your wedding? 500 people decided they would when they entered the Pearl Drops White Wedding competition. 20,000 Facebook fans were in charge of choosing the dress, the venue, the car, the cake, the bridesmaid dresses and even the grooms suit. One couple, Cara and David tied the knot with a perfect #pearldropssmile.
On a tightrope budget, the campaign delivered over 20 million impressions, 212,484 engaged users and 453 hours of viewed branded content.
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