Produced, Directed and Shot by David Barr & Stuart Meldrum
Edited by David Barr
Exec Produced by Julie Allen @ MTV
Music: Yeah Yeah Yeahs - 'Bang'
See the full campaign at mtvcometogether.com
'Fashion designer and Chairman of amfAR, Kenneth Cole, has partnered with the MTV Staying Alive Foundation and amfAR on the reinterpretation of the iconic AIDS ribbon. Designed to commemorate the discovery of the virus 30 years ago, and to ignite a new wave of awareness about the pandemic with the next generation, the new AIDS ribbon, features a double loop, and symbolises the coming together of individuals and the re-doubling of efforts in the fight against HIV and AIDS.'
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