Holdal approached us to create a corporate animation illustrating their code of conduct. As thrilled as we were, little did we know how hard it would be to illustrate extremely legal terms and put them in fun scenarios. It took a whole month of preparation to figure out how we would illustrate them, their order and more importantly the copywriting. From then on, it was a fun and smooth sail. We can't wait to do it again :)
/ Credits
// Client / Holdal (Abou Adal Group)
// Production / Caustik
/// Creative Direction / Amine Alameddine & Nadeem Ghanem
/// Art Direction / Mounir Sayadi
/// Character & Environment Animation / Omar Labbad
/// Motion Graphics / Mounir Sayadi
/// Additional 2D FX / Matt Timms (vimeo.com/matttimms)
/// Arabic Copywriting / Lama Bawadi
/// Music & Sound Design / Teddy Nasr Music (teddynasrmusic.com)
/// VO Talent / Leyla Nahas
caustik.tv