Richer Poorer is a California-based brand that makes awesome socks. As a printed socks enthusiast, a project like this was definitely on my bucket list. I wanted to do something simple but repetitively at a large scale so I got in touch with one of the best production designers I know (Whammy) and thought to make multiple set-ups with different floors and backdrops and props to dress the set up complimentary to the socks. This turned out rather well and it's something we're all really happy with. All the socks in this video were modeled by Nicky Daez.
Director: Sarie Cruz
Director of Photography: Sophia Anwar
Producer: Rielle Ramos
Production Manager: Harold Orozco
Camera Operator: Joel Pineda
Production Designer: Whammy Alcazaren
Production Design Assistant: Adrielle Martinez
Editor: Adrielle Martinez