Allsvenskan is the top football league in Sweden. When C More wanted to promote the start of the new season in 2015 they turned to Brokendoll for an extensive campaign.
The spearhead of the campaign is this 40 sec promo featuring music by Hozier and the biggest stars of the Swedish football league.
Shot across the country on Alexa and Leica Lenses the promo captures the heart and soul of Swedish football.
Director: Brett Richards
DOP: Matt Brodley
Music: Hozier
Producer: Jesper Böcker
Edit: David Nordén/Brett Richards
Client: C More
Account Director: Åsa Kellner
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