The new Under Armour campaign, under the tagline “Rule Yourself,” focuses on the behind-the-scenes training that goes into world-class performances. The four endorsers star in their own 30- or 15-second commercials; one longer, 60-second commercial features Jordan Spieth, Stephen Curry and Misty Copeland.
SCANable performed 3D scans of Spieth, Copeland and Curry which were used to create the "army" of the athletes.
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