Gatorade’s description of the video campaign states, “Fierce is bold, intense, and relentless. When fierce athletes like Paul George are at their best, they are unstoppable. Their ferocity flows. Fierce finds a way.”
A bottle of Gatorade Fierce explodes into Paul George running down a basketball court. Blue Gatorade gushes from his body as he dominates the basketball court. He fakes out a guy who is gushing red Gatorade and then goes in for the slam dunk. The slam dunk is good and Paul George screams in victory. “Gatorade Fierce, a more bold intense flavor. Win from within.” The song “Slam” by ONYX plays in the background.
SCANable provided on-location cyber scanning services which were used for the Computer Generated Visual Effects seen in this visually stunning advertisement as part of Gatorade’s new ad campaign.