We teamed up again with the awesome guys at Tendril for the second phase of Nike's LunarEpic launch campaign. Here the shoe has arrived on Earth bringing with it otherworldly powers. Roads curve and stretch seemingly into infinity. Impossible runs suddenly feel effortless. Gravity is nonexistent.
The task was to take Nike's creative strategy, and then conceive and develop a narrative and visual structure for the brand film around the tagline "run forever". The manifestation was a 45sec film, key print and digital hero' visuals, social media clips and a large-scale track and field dome installation. The process with Nike is always incredibly collaborative and exciting.
CREDITS
Client:
Nike
Global Brand Communication Studio EP:
Noah Stanik
Global Brand Communication Studio Producer:
Meagen Moore
Global Brand Design, Running Art Director:
David Brady
Global Brand Design, Running Studio Manager:
Denise Wild
Production Company:
Blacklist
EP:
Andrew Linsk
Producer:
Karen Lawler
Production Studio:
Tendril
Co-Directors:
Chris Bahry of Tendril
Tom Crate of Frame
Executive Producer:
Kate Bate
Producer:
John Szebegyinszki
Storyboards:
Greg Boychuk
Editor:
Tom Crate
Pitch Concepts:
Chris Bahry, Evaldas Cesnavicius, Wojtek Szklarski
3D Artists:
Alasgar Hasanov, Alexandre Veaux, Florent Arnould, Christoffer Bjerre, Marcelo Souza, Will Sharkey
FX:
Alasgar Hasanov, Marcin Porebski
Lighting & Render:
Alexandre Veaux, Marcelo Souza, Christoffer Bjerre, Lorne Kwechansky
Additional 3D Artists:
Christian Hecht, Ben Pilgrim
Compositing:
Chris Bahry, Alexandre Veaux, Lorne Kwechansky
2D Animation:
Leo Mateus, Marissa Godwin
Music and Sound Design:
John Black of CypherAudio