Coordinate teamed up with Screencraft Media to create a 30 second commercial with a powerful mood and message. To enhance the local feel and message behind the campaign, the team gathered local football players from Ainslie, Eastlake, Belconnen, Tuggeranong and Queanbeyan. Fundamental to the brand and commercial was the inclusion of GWS coach, Kevin Sheedy. His clear message in the television commercial added to the credibility of the campaign.
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