Coordinate was approached by Six Fingers Creative Marketing to produce a new television campaign for Independent Property Group. Independent Property Group is the largest real estate agent in Canberra and the surrounding region. The challenge was to develop a standout campaign, while utilising a variation of the well-known music jingle "a slice of heaven" and the phrase "our smiles say it all". The Coordinate team hired beautiful people of all ages, focussing on their smiles, laughter and energy.
The use of large words were also created to form the phrase "our smiles say it all". The commercial was produced in black and white, with Independent's brand colour (blue) forming the lettering. This contrast created a dynamic aesthetic and mood for the ad, and was consistent with Independent Property Group's branding. The result meant the team at Six Fingers Creative Marketing were not only provided with a standout television commercial, but creative which could be seamlessly applied across all mediums.
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