We have recently completed the visual identity for Facebook’s Zero Friction Future program. After months of development, the final form was refined and simplified to a zero typeface constructed from a three dimensional möbius strip with the title in descending weight. Conveying the message of seamless connection between two surfaces - businesses and their customers to foster strong relationships seamlessly through technology.
Credits
Client : Facebook
Creative Agency : TMRRW
Creative Director : William Chan
Designers : Samuel Huang & Gema Putra
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