It was pure creative joy bringing these beautiful boards to life for Skoda and Leagas Delaney Praha. Luma directors Paul Meyer and Chris Wieffering supervised the creative production process from start to end as we had the once-in a lifetime experience of shooting inside the Skoda Factory, IT Center and the Skoda Design Center.
Luma worked very closely with Black & Biscuit as the live action shoot was locally produced by Jiri and Katka who went our of their way to make us feel at home, and with help from our local host Petr Oplatka (agency producer for Leagas Delaney) we got to sample the local Czech hospitality - they made us feel like honorary Czech citizens!
Tereza Osláčová who plays the designer in this spot gave one strong performance after another - her professional consistency sometimes made it hard to choose a favorite between the takes.
Skvělý!!!