Cremora Mugs

When creative director Kady Winetzki from Publicis asked us to bring some singing mugs to life we couldn’t resist!
Director Robert Payton from Grinder films shot the live action in a beautiful Cape Town setting, while back in Johannesburg Luma set about matching the mugs to their live performance actors.
The brief from agency and client was to bring a little bit of character from the live action actors into the CGI mugs.
Performance is always difficult if you only have a face to work with and no body, but with an amazing strong creative team, understanding clients and hours of attention to detail, we proudly present the latest Nestle Cremora ad.
Credits:
Client : Nestle Cremora
Production house : Grinder Films
Director: Robert Payton
Producer: David Rowley
Agency : Publicis
Producer : Hazel van Jaarsveld
Creative Director : Kady Winetzki
Animation Studio : Luma
Animation Supervisors : Jason Cullen, Paul Meyer
Producer : Helena Batty
Character design : Charl Smit
3D : Athanase Georgellis, Ryan Crocker, Sean Viljoen, Werner Ziemerink, Erik Kruger, Martin Sen, Jason Cullen, Paul Meyer, Ruaan Grobler
Compositing : Jean Du Plessis, Chris Wieffering