Six idents created at Publicis Media as part of Schwartz’s sponsorship of ITV’s This Morning Food.
The idents feature recipes using the Schwartz products as stylised films. A fast edit featuring slow motion, dynamically framed shots and visceral sound design make these idents as immersive and engaging as possible, whilst showcasing Schwartz’s passion in cookery.
Concept & creative direction: Matt Simmonds
Director: Michael J Ferns
Producer: Kirsty Dua
DoP: Ian Forbes
Editor: Anthony Melton
SFX & Grade: Envy Post
mattsimmonds.tv
![[Orange Inspired Juice Drink] Director's Cut](https://image-cn2.tvcbook.com/hz%2Fimages%2Fcover%2Fd%2F09d2e405c88240588ff588f5ff33e5cf%2Fe4c19eecfb0e44ce99e0000a0151737e-00032.jpg)
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