Moving their brand forward, together with Northern Light Marketing, Weedingtech approached us to create an informative and fun film. Rather than a typical product demonstration where a designer would present to camera, to highlight the safe and environmental benefit of the product a young girl was used to take us through the functionality. The creative pivoted around the concept of 'The Future of Weed Control' and follows the young girl in the 50s watching Bill and Ben. We then show the girl in modern dress watching the same show on an ipad and exploring the MW Series machine which is mounted on a stationary vehicle.
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