ESCAPE INTO THE MAGICAL WORLD OF MOVIES
Airbnb and the minds at TBWA\CHIAT\DAY came up with a clever social networking angle to engage Airbnb’s audience by way of the Oscars. How? They opened up a conversation by asking fans to ‘#LiveInTheMovies’. If you could live in any of your favorite movies which one would it be?
Internal Credits:
Creative Director: PJ Richardson & Anthony Liu
Executive Producer: Lindsay Bodanza
Producer: Brittany Gauran
Designers : PJ Richardson, Yongmin Park, Peter Lee, Angie Son, Cynthia Lou
Animators: PJ Richardson, Yongmin Park, Peter Lee, Samantha Liu
External Credits:
Advertising Agency: TBWA \ CHIAT \ DAY
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Sr. Art Director: Pierce Thiot
Sr. Copywriter: Kathleen Swanson
Executive Digital Producer: Kat Urban
Music and SFX: Beta Petrol
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