Peter Sluszka’s stop-motion paper world will take over Amazon for another Prime Day on July 11th, the biggest global shopping event for the e-tailer this year. Amazon, along with Leo Burnett Canada, tapped Sluszka to create the ongoing campaign for a second year, which includes TV and digital ads, banners, gifs, and many elements for the site. A truly global campaign, Sluszka's Prime Day world will be seen in many countries including Canada, the UK, China, Japan and France.
With deals starting as early as 6pm on July 10th and for 30 hours only, Prime customers get to dive deep into a paper crafted Prime Day land as created by Sluszka. Items such as Amazon’s Alexa, digital cameras, and noise-canceling headphones are crafted lovingly from paper for the cardboard world originally inspired by Amazon’s shipping boxes. Adorable paper Corgis and Cats, high tech techies and well-dressed fashionistas will all be featured on the landing pages of Amazon sites around the world.
Sluszka was excited for the opportunity to build on last year’s successful takeover of the site, from revisiting old characters like one of our favorites - the ice cream vendor - to creating some new ones like the charming home chef. For our own Amazon shoppers, as evidenced by the many Amazon boxes appearing at our doorstep, we know we are looking forward to stepping into Sluszka’s sweet paper world again.
Credits for "Your Day Lead Up" TV:
Director: Peter Sluszka
Production Co: Hornet 
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Dez Stavracos
Editor: Anita Chao
Line Producer (stop motion): Joel Kretschman
Director of Photography: Ivan Abel
Art Director: Tim McDonald
PRE-PRODUCTION
Storyboard Artist: Will Sweeney
Character Designer: Anna Bron, Tae Kim
Background Designer: Bryan Lashelle, Patrick O'Keefe
STOP MOTION 
Producer: Joel Kretschman
Director of Photography: Ivan Abel 
Motion Control Operator(s): Anthony Jacques, Richard Coppola
Gaffer: Michael Yetter
BB Electric: Chris Clarke
3rd Electric: Casey Wooden
Key Grip: Garrett Cantrell
BB Grip: Balz Biellmann
3rd Grip: Kaity Barnes
Animator(s): Pete List, Matt Christensen, Maxwell Sorensen
Assistant Animator: Matt Scharenbroich
Art Director: Tim McDonald
Fabricator(s): Peter Erickson, Ben Kress, Elise Ferguson, Samantha Smith, Laura Noveck, Nellie Davis, Madow Tsai, Kelsey Brewer, Maxwell Sorensen, Melissa Chow, Matt Christensen, Illya Smelansky, Arielle Casale 
Corgi Puppets: Zung Studios
Art Dept. Intern: Matt Scharenbroich
Craft Service: Rich Hoxsey
Prod. Assistant(s): Charlie Tavarez, Elvin Rosario
POST-PRODUCTION
Lead CG/Technical Director: Craig Kohlmeyer
Lead Compositor: Peter Fink
Compositor: John Mattiuzzi, Xiao Xiao Tang, Peter Keehn, Tavet Gillson
Modeler/Texturer: Gabe Askew
Rigger: Craig Kohlmeyer
Lighting & Rendering: Craig Kohlmeyer
Pre-Viz: Paolo Cogliati
Tracking: Bogdan Mihajavic
Matte Painter: Patrick O’Keefe
Colorist: Shawn King
Production Manager: Claudia Gaspar
Assistant Editor: Sam Stulin
AGENCY
Leo Burnett Toronto
Chief Creative Officer: Judy John
Group Creative Directors: Sam Cerullo
Copywriter: Dave Barber/Jason Soy
Art Director: Sally Fung/Jason Lee
Agency Ex.Producer: Franca Piacente
Group Account Director: Gail Dhruv
Account Supervisor: Kayla Osmond
CLIENT
Amazon
Global Creative Director: Michael Boychuk
Senior Campaign Manager: Brian Johnson
Creative Director: Tom Pettus
Senior Project Manager: Jodi Minehan
Creative Director: Stephen Uren
AUDIO
Grayson Mathews
Song: Bill Withers "Lovely Day"
Music Sourcing: Platinum Ryeyson Mathews