Tetley UK features their vitamin packed "squash" drinks in this spot directed by Dan & Jason for Creature London. Cutesy fruit gets a grown up look and a whole lot smarter when they hit Tetley's vitamizer. Using 2D, CG and live action we follow the journey of fruit from simpler times, bouncing around a kiddie gym, to their "smart" transformation complete with lab coats for their new jobs in an ultra sleek lab.
Production Co: Hornet
Director: Dan & Jason
Executive Producer: Hana Shimizu
Head of Production: Sang-Jin Bae
Development Producer: Kristin Labriola
Producer: Niki DiCesare
Editor: Anita Chao
Production Coordinator: Riley Spencer
Pre Production
Storyboard Artist: Stephanie Dere, Mike Ricca
Color Artist: Peter Nguyen
2D Character Designer: Dan Abdo
CG Character Designer: Tal Rachmin
CG Character Modeler: Javier Leon
CG Environment Designers: Eric Lane, Ivan Joy
Live Action
Line Producer: Patrick Duguid
Production Supervisor: Katie Keith
1st Assistant Director: Robert Thorpe
Director of Photography: Aadel Nodeh-Farahani
Focus Puller: Jeremy Fusco
2nd Assistant Camera: Rob Webster
Art Director: Jack Kirby
Art Assistant: Henry Collins
Liquid Specialist: Ray Spencer
Gaffer: Scott Heapy
BB Electric: Simon Ingram
Electric: Jonny Gaskell
Key Grip: Tony Shults
DIT: Matt Cole
Script Supervisor: Jane Fryers
Video Playback: Chaz Northam
Sound: Nick Robertson
Makeup & Hair: Niki Henry
Wardrobe Stylist: Emma Lipop
2D
2D Lead: Mike Luzzi
Lead Animator: Sean Lattrell
Animator: Sara Litzenberger, Sami Healy
3D
CG Lead: Eric Lane
Compositor Lead: Alex Dreiblatt
Modeler: Eric Lane, Ivan Joy
Texturer: Eric Lane, Christine Kim, Christine Ku
Pre-Viz: Tyler Heckman
Rigger: Michael Altman
Lighting & Rendering: Eric Lane, Christine Kim, Christina Ku
Compositor: Carl Mok
Animators: Hee Jin Kim, Tyler Heckman
3D Generalist: Garrett Norlin
VFX
VFX Supervisor: Eric Lane
FX Artist: Justin Maynard
Colorist
Colorist: Seth Ricart @RCO
Audio
Music Title: Crush
Composer: Benjamin Woodgates (also arranger of Mozart section)
Music Production Company: SIREN @ Factory Ltd.
Music Publisher: SIREN Publishing Ltd.
Sound Production Company: Factory Studios
Sound Engineer: Dan Beckwith
Actress: Robyn Addison @Emptage Hallet
VO Artist: Stephen Alan Yorke @ Yakety Yak
Agency
Kate Taylor - Head of TV
Ben Middleton - Chief Creative Officer
Stu Outhwaite Noel - Chief Creative Officer
Tori Fannon - Creative
Jane Stephenson - Head of Account Management
Angus Golding - Account Director
Ellie Vincent - Account Manager
Charlotte Wickens - Production Assistant
Client
Tetley India
Tetley UK
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