Amazon Prime Day - High Low

Leo Burnett and Amazon approached Hornet and director Peter Sluszka to lend his creativity to their vision for Prime Day. July 12th marks Amazon’s 2nd Annual Prime Day, a global, mid-year shopping holiday for its Prime customers to receive online deals. The truly integrated campaign combines broadcast and print advertising along with digital, social media and a site takeover.
Drawing inspiration from the delivery method of Amazon, Peter and his team of artists handcrafted a city made of Amazon’s well-known cardboard boxes. Utilizing in-camera, stop-motion techniques, the spot explores a whimsical yet contemporary metropolis with cardboard as its brick and mortar. The paper craft visuals extend to the cars, landmarks and even the people, all connected by the Amazon pins showing the range of the brand’s services and deals. The end result is a perfect blend of story-telling and artistry, proving that sometimes it's okay to think inside the box.
CREDITS FOR TV ONLY (HIGH LOW & EVERYWHERE):
HORNET:
Director - Peter Sluszka
Executive Producer - Zack Kortright
Development Producer - Kristin Labriola
Producer - Anna Lauren Farrell
Line Producer - Joel Kretschman
Editor - Anita Chao
Supervising Technical Director - Sang-Jin Bae
Design (characters & props) - Anna Bron, Stevie Lewis, Mike Luzzi
Design (backgrounds) - Patrick O’Keefe
Director of Photography: Ivan Abel
Motion Control Operator: Anthony Jacques, Richard Coppola
Gaffer: Michael Yetter
BB Electric: Chris Clarke
3rd Electric: Jarrod Kloiber
Key Grip: Jeremy Rodriquez
2nd Grip: Rick Morrison
3rd Grip: Justin Wolfson
Art Director: Tim McDonald
Fabricators: Peter Erickson, Ben Kress, Samantha Smith, Maxwell Sorensen, Melissa Chow, Janet Kim O'Sullivan, Matt Christensen, Arielle Casale, Illya Smelansky, Hillary Barton, Laura Noveck, Kelsey Knight Mohr, Michael Lawrence, Royal Jarmon, Matt McGlade, Kelsey Brewer, Madow Tsai
Additional Fabrication: Kerry Coutu, Zung Studios
Animators: Tom Gasek, Matt Somma, Matt Christensen, Maxwell Sorensen, Zack Williams, Adam Pierce
Assistant Animator: Kelsey Brewer, Madow Tsai
Storyboards - Carlos Ancalmo
CG Lead - Craig Kohlmeyer
Previz - Doug Litos
Tracking & Modeling - Bogdan Mihajlovic
Lead Compositor - Ted Wiggin
Compositors - John Harrison, Xiaoxiao Tang, Craig Nowicki, Peter Fink
AMAZON:
Brian Johnson, Sr Campaign Manager
Sean Ohlenkamp, Creative Director
LEO BURNETT TORONTO:
Sean Ganann, Creative Director
Franca Piacente, SVP Executive Producer
Chris Brown, Art Director
Jennifer Smith, Copywriter
Gail Dhruv, Group Account Director
Kayla Osmond, Account Supervisor
Neil Rimmer, Account Executive
Laurie Filgiano, Producer
GRAYSON MATTHEW, Audio:
Tom Westin, Director
Bridget Flynn, Executive Producer