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Four-storey-tall holographs of models presented American brand Polo Ralph Lauren's new womenswear collection at a show during New York Fashion Week.
Used to debut the new Polo women's line, the holographs were projected onto a water screen that towered above The Lake in Manhattan's Central Park at the event earlier this week.
"I really wanted to do something big for the new Polo Women's brand — something set in the city — that felt modern," said Ralph Lauren. "We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology."
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