In this movie we filmed, Aberrant Architecture director David Chambers tells the story of a Covent Garden tradesman whose collection of pennies inspired their aerial installation for Seven Designers for Seven Dials curated by Dezeen.
"We particularly liked the story of a guy called James Catnatch who used to have the newspapers called Catchpennies that used to advertise news and stories from the area," says Chambers. "He used to charge a penny for each of these newspapers, so he was stuck with all these pennies."
Aberrant Architecture hoisted 18 coins high above shoppers heads, each with a symbol representing trades formally prevalent in the area that didn't always provide the services they advertised.
Dezeen commissioned seven young designers to create seven installations to hang above the streets of Covent Garden during last year's London Design Festival, and Aberrant Architecture's Catchpenny Quackery installation was located on Neal Street.
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