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Whitney Graphic Identity by Experimental Jetset

2013年05月21日 00:05 ·
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Dutch graphics studio Experimental Jetset has redesigned the logo for the Whitney Museum of American Art in New York as a slender W that changes shape to respond to its setting.
The graphic identity is developed around the concept of a "responsive W" that forms both a symbol of the Whitney and a framework for accompanying text and images.
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